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How do you actually set about selling something? Which methods work best? And how do you stay ahead of the competition? Use this book to understand marketing concepts, decide on methods of promotion and adopt the right distribution systems. Compile realistic sales forecasts, establish budgets and review performance. In short, discover how to make marketing work for you.
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It’s All About the Client provides a wealth of invaluable information for individuals interested in a career as an independent consultant. Drawing on more than a decade of experience and valuable lessons learned along the way, Dr Reeves offers sound advice that extends beyond simple ‘how to use’ to provide extremely useful insights that will benefit anyone interested in building a successful consulting practice.
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